Shift Out Loud with Tracy Spears
Hosted by Tracy Spears, speaker, co-author of two best selling leadership books, founder of The Leader Lab, coach, and head cheerleader for anyone trying to play bigger. Shift Out Loud is a podcast designed to inspire you to play bigger. You'll hear from real live people sharing what their shift was, when it happened, and why it was out loud. What you think is true, and when you move from the external locus of control to the internal locus of control, your shift can happen and anything becomes possible. This podcast is your invitation to listen to others who have made the shift, and also serve as a catalyst for you to play bigger.
Shift Out Loud with Tracy Spears
Writing Your Story Mosaic with Shawna Suckow
Shawna Suckow is a coach, consultant, and speaker with some serious knowledge of the customer mindset. As a former corporate buyer, she became fascinated with how organizations marketed and sold to her.
Her first book, Planner Pet Peeves: Straight Talk for Meetings Industry Suppliers to Understand How Planners Really Think, Act and Buy, aimed at helping organizations better understand how their target customers think. Her fifth book, The Roaring Twenties: Marketing & Selling Better in the Post-Pandemic Decade: Creating Strategies for Shifting B2B and B2C Consumer Behavior, was named by Forbes.com as a top marketing book of 2022.
In this episode of Shift Out Loud, Shawna and I dig into the evolution of buyers and how savvy brands are building authentic connections. We also discuss how she shifted from NEVER wanting to be in front of an audience (even sabotaging her own chance of becoming her high school’s valedictorian) to becoming a full-time Certified Speaking Professional — and joining an elite group of just 17% of the world’s speakers!
Listen now to discover:
- How she launched her speaking career — and the key insight that helped her become a successful speaker
- How story marketing has shifted and why brands need to create a Story Mosaic
- How she navigated MAJOR shifts during the pandemic and came out even stronger
Shawna Suckow has 20 years of specialized knowledge in consumer behavior, sales, and marketing, and has built her career around helping humans and organizations stand out, build trust, and inspire action. As a speaker, consultant, and coach, she helps clients and audiences craft and tell their stories through her Story Mosaic Strategy.
Timestamps:
01:42 Intro
03:44 Meet Shawna Suckow
05:12 World Series of Poker & competition
11:15 Certification & shift to speaking full-time
14:40 Shawna’s books
19:14 What buyers want
25:24 Who is getting it right?
27:03 Pandemic shifts
35:01 Ecosystem shifts
38:56 Next shifts
Links:
Shawna Suckow
https://www.linkedin.com/in/shawnasuckow
https://www.amazon.com/s?k=shawna+suckow&crid=31N2LIUY2JJEA
Instagram: @shawnasuckow
Twitter: @ShawnaSuckow
28pants@gmail.com
Discover your tactical leadership toolkit: https://www.exceptionalleaderslab.com
Interested in working with me or having me speak at your event? Find more information at https://tracyspears.com
For tools that will help you play bigger in your life, at work, and in your community, visit my resource library: https://tracyspears.com/blog
Connect with me:
LinkedIn: https://www.linkedin.com/in/tracylspears
Facebook: https://www.facebook.com/TracySpearsSpeaker
Twitter: @tracylspears
Instagram: @tracylspears
If you love the podcast, please consider leaving a rating and review — this will help others discover how to play a bigger game and step into their fullest potential. Watch these episodes on Youtube! Make sure to subscribe to my YouTube channel, and ring the bell for n
